Why write it?Who we arePrinted versionPraise and hate

Advice books for designers appear in abundance in your everyday bookstore or Google search. The sheer volume is infinite, with books on design theory, history and trends, advice on working with contractors, tips on how to keep accounts organised and detailed explanations on how to manage day-to-day business. These books are great at dispensing knowledge from one designer to another, unfortunately they aren’t really helpful for the clients that have to work with designers.

Why did we write this book?

During our first meeting with the brilliant Paul Furey he asked “If I were to hire you guys, how would you want me to act as a client to be the perfect client?". To which we responded "there is no such thing as a perfect client, just please, don't be a dick". We've had a great relationship with him since then and there has never been an instance where we, nor him, were dicks to each other.

After this successful project, and many others, we joked that it would be great to provide our clients with a handbook that described how we worked and how we would want to work with them. This joke evolved into this book. One that we no longer see as a joke, but a serious bit of advice from ourselves, our partners, and our clients to other individuals who wish to have an honest and valuable relationship with their designers or clients.

The purpose of the book is not to shame clients, and definitely not to glorify designers. It is to provide a base for the relationship between those two. We want to educate clients on certain specifics within our industry and provide designers with an understanding on how to clearly communicate with their clients in order to work together on a successful project.

Who we are

We were a branding and design studio, now turned website design and software development studio, called “goat” (a.k.a. “wearegoat”). Formed in 2012 in London, we’ve worked with a range of different businesses, from entrepreneurs selling reusable feminine hygiene products to insurance brokers who cover spacecrafts, and small online stores to an enormous online luxury retail platform.

In these years we’ve worked with people in UK, USA, France, Canada, Russia, and Malta and have found a common thread in our projects: when there is clear, honest communication, and a mutual respect for each other and their expertise, the project is typically something successful. And more importantly, both sides that are happy.

This is not to blame the client for the breakdown in communication. It is important that all people involved share a respect and understanding for each other in order to align the goals and move forward in the same direction.

Do we have a printed version?

Short answer: Yes.

Long answer: We aren’t currently selling it at the moment because we’re focusing on our business of website design and software development. We do offer the printed version for free if you’re interested and happy to pay the postage fee. Get in touch with hello@wearegoat.com to request a copy.

Words of praise and hate

This is your bible if you plan on working with a digital artist.

— Robert Ghita

If your going to hire a designer, please read this before.

— Tracy Greever-Rice

To all clients and designers- please read this book- it's not as harsh as it sounds. Really good insight into the workings of both sides of a designer-client relationship. A mutual understanding of each other's experience can immensely improve the end result...

— Ben Lancaster

Taking a moment of silence for the death of professionalism.

— @jordanmerrick

The most awesome book ever published!

— Genevieve Primavera

Nice idea. Badly designed book.

— Simon Boniface

Considering it's a book about working with designers, the layout of the sample pages leaves a lot to be desired.

— Kim MacKillop Monteforte

Love the cover of this e-book. ;) Please, Don't Be A Dick: A client’s handbook to working with a designer.

— @sleekdj99

Wow... Really... That's a real thing? They expect people to read?

— @Peroty


— Ser Young Puah


Created by wearegoat